Weltbild Home Academy

Weltbild has set itself the goal of creating a comprehensive online offering of high-quality, digital courses, seminars, coaching and advice formats aimed at a broad target group of > 8 million end customers.

CHALLENGE

With a focus on quality and appeal, each course is designed to offer customers a unique learning experience. The range includes a variety of formats, topics, and areas to meet the individual needs and interests of customers. Both high-quality courses from content partners and exclusive in-house productions facilitate curated access to selected expert knowledge for customers.

The PAPAGEI solution

MARKET ANALYSIS & POSITIONING

Market analysis, competitor analysis, positioning matrix

PRODUCT DEVELOPMENT

Product conception, offer and pricing model, business case

OWN-CONTENT MODEL

Set-up and implementation of production projects such as “Gärtner Pötschke’s Digital Garden School”:

DATABASES

Set-up of the article database as well as customer database – incl. interface to Weltbild/my Weltbild.

BRAND

Brand development taking into account the Weltbild umbrella brand

CONTENT PARTNER MODEL

Set-up selection criteria, acquisition process and materials, acquisition, negotiation and closing of content partners,

APP DEVELOPMENT

Weltbild Home Academy portal as: iOS app, Android app, and web version

SHOP DEVELOPMENT

Set-up of three instances of Weltbild Home Academy Shops (DE, AT, CH), including connection to article database,

KEY FACTS

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Countries
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Learning courses
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satisfied users
1 Month
Implementation of the project

Client Reviews

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